HOT.COLD. HUMBLE.

ORIGINS ANDEXPERIENCE

In 2024, we started with pop-up saunas and cold plunging in the lakes around Milwaukee. We knew contrast therapy made us feel incredible, but the sense of genuine connection that came with it proved just as transformative. That planted the seed for The Hive: a permanent home for heat, cold, movement, and the kind of genuine human connection that's increasingly hard to find.

Meet The Team

The Hearts
Behind The Hive

The Hive is led by a multidisciplinary team of wellness practitioners, builders, entrepreneurs, and community leaders united by one mission: creating spaces that help people reconnect with themselves and each other. Drawing from decades of experience across movement, recovery, hospitality, design, and operations, they believe the strongest communities are built through shared experiences, intentional challenge, and genuine human connection.

Tyler Hart

Tyler is a wellness leader, real estate developer, and longtime yoga practitioner with over 20 years of experience in movement, recovery, and community building. His background in large-scale renovation and hospitality, combined with a deep commitment to service, shapes The Hive's mission-driven, people-first approach.

“Joy is very infectious. We will never know just how much good a simple smile can do. Be faithful in the little things. Smile at the people who cross your path! Smile at life! Smile everywhere you go! Smile at everyone you meet! Be yourself because you are wonderful!”

Bill Robertson

Bill is a holistic wellness practitioner and community experience designer dedicated to helping people reconnect – with themselves and each other. Through his background in coaching, retreat facilitation, and social wellness, he brings a strong focus on belonging, authentic self expression, and meaningful connection.

“Self identifies as wild, feral, and free, aggressively loves his two cats, and voluntarily pays money to run distances most people won't even drive.”

Rachel Thompson

Rachel has over a decade of experience in building design and construction, bringing expertise in spaces that foster well-being and strengthen communities. Throughout her career, the common thread has been helping people flourish, whether through sustainable and human-centered buildings or transformative wellness experiences.

“Tear both hips and you might find yourself recovering in cold water with strangers that will change your life's trajectory forever. It's time to make that type of space available to everyone.”

Daniel Thompson

Daniel is a business and operations professional with a deep background in fitness, recovery, and hospitality. A lifelong athlete and contrast therapy advocate, he brings hands-on operational leadership and a commitment to creating a safe, high-quality experience for every member.

“From getting steamy to dippin' them nips in cold waters, I'm just here to vibe max and keep the energy high as we do hard things together as a community.”

OUR VALUES

HIVE ETHOS

SPONTANEOUS WELLNESS

BEYOND HEAT & COLD

Move

FUNCTIONAL MOVEMENT

Between hot and cold we move our bodies in the spirit of play but with a purpose.

Just Breath

Practice Breathwork

Change your breathing, change how you feel. Becoming present takes practice.

Connection

Building Community

We blend the breath and movement with intentional moments inviting reflection and connection.

A Fitting Symbol

Why a Hive?

Nature has been solving community longer than we have. The hive is not a metaphor — it's a blueprint.

Bees regulate temperature together.
They communicate through movement.
Every member contributes.
The hive is stronger than any individual.

On A Mission

Cultural
Catalyst.

The Hive cultivates authentic community by offering mindful, holistic alternatives to typical social environments. Our goal is to transform personal well-being into a lasting, positive shift for all families and future generations.